---
title: "New Report: Consumer Attitudes on Synthetic Colors | Kalsec"
description: This new original consumer research from Kalsec explores the way the public views synthetic vs natural colors.
image: https://info.kalsec.com/hubfs/Landing_Page_Images/_2025/Nat-Colors-Consumer-Insights-Hero-(1600-x-865).png
---

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# New Global Research: Consumer Insights about Colors in Foods

## Download Your Copy

 GLOBAL CONSUMER RESEARCH

## Explore Consumer Attitudes and Behaviors Around Colors in Foods

Health. Clean label. Trust. These are the cues consumers expect—and color is at the center.

Our new research shows how natural colors influence perception, price, and purchase decisions worldwide.

Download today and ensure your products stand out where it matters most.

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