Over the last decade, consumers have come to view artificial flavors, preservatives, and synthetic additives as detrimental to their health, longevity, and quality of life.
This attitudinal shift is more evident than ever in this comprehensive survey of 6,000 consumers.
In this eBook, you'll find:
A global snapshot of what consumers now look for on ingredient labels
Insight into the influence of "clean ingredients" on purchases, consumers' expectations, and emotional motivations driving preferences
AND examples from the food science "front lines"--the challenges customers are calling about and the clean label substitutes that met their criteria
Download your copy today!