---
title: "eBook: What Clean Label Means to Consumers"
description: "In this research, you'll get a snapshot of what shoppers globally now look for on ingredient labels and the influence of \"clean ingredients\" on buying decisions."
image: https://info.kalsec.com/hubfs/Landing_Page_Images/clean-label-consumer-trends-photo-1600x865.jpg
---

[![Kalsec-primary-logo-2 (1)](https://info.kalsec.com/hubfs/Kalsec-primary-logo-2%20(1).svg "Kalsec-primary-logo-2 (1)")](https://www.kalsec.com/)

# New Research: What Clean Label Means to Consumers Worldwide

## Download your copy

## Gain New Clean Label Insights for Food & Beverage Companies

Over the last decade, consumers have come to view artificial flavors, preservatives, and synthetic additives as detrimental to their health, longevity, and quality of life.

This attitudinal shift is more evident than ever in this comprehensive survey of 6,000 consumers.

In this eBook, you'll find:

- A global snapshot of what consumers now look for on ingredient labels
- Insight into the influence of "clean ingredients" on purchases, consumers' expectations, and emotional motivations driving preferences
- AND examples from the food science "front lines"--the challenges customers are calling about and the clean label substitutes that met their criteria

Download your copy today!

![Kalsec](https://info.kalsec.com/hubfs/raw_assets/public/Themes/Kalsec%202025%20Theme/images/kalsec-logo-reversed.svg)

- [Privacy Policy](https://www.kalsec.com/privacy-policy)

Copyright © 2026 Kalsec Inc. All rights reserved.

[![Back to Top](https://info.kalsec.com/hubfs/raw_assets/public/Themes/Kalsec%202025%20Theme/images/design-icons/icon-back-to-top.svg)](https://info.kalsec.com/clean-label-ebook#main-content)